Let’s face it: church staff have an ever-increasing list of responsibilities. Whether you oversee pastoral counseling and first impressions or outreach and communications, every church leader knows there’s always another weekend service knocking at your door. With this reality in mind, it’s important to acknowledge that while every pastor would love to invest in a full suite of marketing strategies, time and budget are often limited. It’s imperative to know what marketing efforts to prioritize and what should take a back seat until further notice.