Regionally, the South still qualifies as the most Bible-minded. The top ranking cities, where at least half of the population qualifies as Bible-minded, are all Southern cities. This includes the media markets for Knoxville, TN (52% of the population are Bible-minded), Shreveport, LA (52%), Chattanooga, TN (52%), Birmingham, AL (50%), and Jackson, MS (50%). Other markets in the top 10 include Springfield, MO (49%), Charlotte, NC (48%), Lynchburg, VA (48%), Huntsville-Decatur, AL (48%), and Charleston, WV (47%).