Kerry Bural explains how his church creatively brainstorms:
At Resonate Church, there’s a method to our creative and strategic madness.
And today we’re giving you an exclusive peek at a Resonate secret weapon for fostering strategic, creative, and team collaboration. Think of it as a behind-the-scenes tour of our top-secret branding, marketing and communications laboratory.
Just don’t touch anything. Really.
One of our favorite tools for helping organizations resonate is the humble whiteboard. I’m sure you are using one in your office, but are you using it to its full potential?
To help you rock it on your whiteboard, here are four secret tips you can use at your next creative or strategy meeting:
1. Chase and explore all ideas—especially outrageous ones! When we work with visionary leaders, we try to keep a keen ear on their passions and desires for their brand. That means in initial creative strategy sessions, we resist the urge to play gatekeeper with ideas and information.
A whiteboard can be an invaluable tool during initial meetings because we are able to chase ideas together. The entire team can visualize ideas that soar or fall flat at the same time.
So keep all ideas on the table—especially the crazy ones.
2. Don’t erase anything. We mean it! Ok, at least don’t erase it until you’ve finished with the session. Check out this snapshot from a recent client whiteboard session.
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