Thom Rainer on ministry growth:
Few people will argue that church attendance in many churches in America is declining. Our own research indicates that the majority of churches in our country are not growing.
Most of us have our own ideas why attendance is declining. Many have suggested that our nation is shifting away from its Christian roots, and thus the churches are declining as a smaller proportion of our country are believers in Christ.
I certainly will not argue with that premise. Certainly attendance declines are related to massive cultural shifts in our nation. But I would also suggest that one reason for declines has a greater impact than others.
The Frequency Issue
Stated simply, the number one reason for the decline in church attendance is that members attend with less frequency than they did just a few years ago. Allow me to explain.
If the frequency of attendance changes, then attendance will respond accordingly. For example, if 200 members attend every week the average attendance is, obviously, 200. But if one-half of those members miss only one out of four weeks, the attendance drops to 175.
Did you catch that? No members left the church. Everyone is still relatively active in the church. But attendance declined over 12 percent because half the members changed their attendance behavior slightly.
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